Where the interface gets in the way.

The usability checks, in full

8 of them, not a category list. Each row is one rule: the question a visitor is really asking, the finding the report shows when the answer is no, and the rule’s own reason for caring.

1. Can a visitor tell what this is without reading the whole page?

   If the answer is no

   No hero headline detected

   Why it matters

   A first-time visitor has no immediate statement of what the site is for.

   clarity.no_hero_headline

2. Is there an obvious next step to take?

   If the answer is no

   No obvious next step for visitors

   Why it matters

   Visitors who are interested have no clear action to take.

   conversionPath.no_cta

3. Is one of those steps clearly the intended one?

   If the answer is no

   Several actions compete for the same visitor

   Why it matters

   A visitor may understand the offer and still hesitate, because no single next step is clearly the intended one.

   conversionPath.competing_ctas

4. Do the buttons say where they lead?

   If the answer is no

   The calls to action don't say what happens next

   Why it matters

   A label that names no outcome asks the visitor to take a step without telling them where it leads.

   conversionPath.vague_cta

5. Does the form ask for more than a first contact needs?

   If the answer is no

   The contact form asks for a lot of information upfront

   Why it matters

   For a low-intent first contact, a long form may feel like more commitment than the visitor is ready for.

   friction.long_form

6. Is the page built to fit a phone screen?

   If the answer is no

   Missing mobile viewport configuration

   Why it matters

   The page likely won't scale correctly on mobile devices.

   mobile.no_viewport

7. Can assistive technology tell one page from another?

   If the answer is no

   Page title is missing or too short

   Why it matters

   A missing or generic title provides little context to assistive technology or search engines.

   accessibility.weak_title

8. Is there a visible way to reach a person?

   If the answer is no

   No way to reach the business was found

   Why it matters

   A visitor with a question — or one who simply prefers to talk to someone before buying — has no visible route to do so.

   trust.no_contact_method

What the result cannot tell you

It is not a usability study. Nobody watched a visitor use your site, so it cannot say why one person gave up — only where the page makes giving up more likely. It is not a WCAG conformance audit either: it checks a small number of signals a crawler can read, not compliance.

It also reads the page as delivered rather than as drawn. It can see that the mobile viewport tag is missing; it cannot see that a table runs off the edge of a 390px screen, because the scan does not render the page in a browser.

These checks are part of the same scan behind the full audit — this page is the usability subset of it, not a separate product.